The industrial perfection of the MyAmbiance LED bulb is impressive. But its real beauty resides in its effect on the environment and consumer behaviour. With its higher price tag, this super-efficient, ultra-long-life LED bulb will give any consumer a new appreciation of the value of light. It’s a marvellous example of how ethical parameters set by government can interact with mass production principles to result in a great product.

video commissioned by Premsela for the Rotterdam design prize
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