The quality and variety of Vlaamsch Broodhuys’s bread remind you how rewarding life can be. Roels has cleverly rolled out a whole shop formula centred entirely around bread without compromising on quality or attention to the product. The Vlaamsch Broodhuys is a place to take time out and an anti-consumerist statement.

video commissioned by Premsela for the Rotterdam design prize
vote here: www.designprijs.nl