The atelier, the shop and the closet: within this magic triangle, Van Heist seeks and finds fashion’s nuances. Hellofashion is an ongoing investigation into the ideal wardrobe, which Van Heist conducts in her own eccentric yet well-founded way. Introspection, playfulness and evolution combine to result in a highly successful total design from the heart. This fashion collection for all seasons radiates fun and virtuosity.
video commissioned by Premsela for the Rotterdam design prize
vote here: www.designprijs.nl
