Through the Freehouse project, Jeanne van Heeswijk has made the residents and businesspeople of Rotterdam’s Afrikaanderwijk aware of their neighbourhood’s cultural wealth and economic potential. She has come up with an intelligent way of getting them excited about working together on events and products that represent the local culture. The Markt van Morgen (Market of Tomorrow) is now well known, and Rotterdam has gained another world-class destination.
video commissioned by Premsela for the Rotterdam design prize
vote here: www.designprijs.nl
